Programmatic advertising is evolving, and there’s a clear opportunity to make the ecosystem more transparent, efficient, and valuable for both publishers and advertisers.The company is building a new audience-focused, AI-driven unified ad platform designed to create stronger connections between supply and demand, improve transparency, and help publishers capture more value from their inventory.
This is a great opportunity to join the company at an early stage and help shape its supply ecosystem from the ground up bringing in the right partners, building strong relationships, and directly influencing how the platform grows.
Responsibilities
Identify, pitch, and onboard new supply partners, including publishers and SSPs in web,mobile app, CTV
Build a strong pipeline through outbound outreach, industry relationships, referrals, and events
Own the full partnership cycle from prospecting and negotiations to integration, launch, and scaling
Evaluate partners based on inventory quality, traffic volumes, formats, geographies,transparency, and commercial potential
Negotiate commercial terms while ensuring healthy platform economics
Coordinate OpenRTB, Prebid, VAST integrations with partners and the Tech team
Ensure compliance with ads.txt, app-ads.txt, sellers.json, and inventory quality requirements
Monitor partner performance and identify opportunities to improve inventory quality, fill rates, and RPM for the partner.
Work with Demand, Product, and Tech teams to bring supply that matches buyer needs
Requirements
5+ years of experience in Business Development, Supply Partnerships, or Publisher Development within AdTech
Strong understanding of the programmatic ecosystem, including publishers, SSPs,AdExchanges, DSPs
Experience sourcing, negotiating, and onboarding supply partners independently
Experience with CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator
Solid knowledge of the programmatic ecosystem (tech and notable players), OpenRTB, supply chain management, ads.txt/app-ads.txt, sellers.json
Existing network across publishers, SSPs, or other programmatic supply partners
Experience launching or scaling supply partnerships across Tier 1 markets
Familiarity with privacy requirements affecting programmatic advertising, including GDPR, CCPA, COPPA, and regional regulations.
Analytical and self-driven approach with the ability to manage a pipeline and deliver against acquisition and revenue targets