We are looking for a Head of Retention with a deep understanding of the iGaming industry to lead and executeour player retention strategy.
Responsibilities:
Monthly planning of marketing activities to retain and return players;
Creation of communication plans via multiple channels (onsite/offsite)
Forming logic and participating in launches of trigger chains;
Setting tasks for cross-functional departments;
Calculation of predictions with further analytics of held actions;
Communication with the team to develop a general strategy.
Requirements:
Gambling experience is mandatory;
Experience in drafting and conducting marketing activities for player retention and return;
Analytical mindset, ability to calculate the economics of promos as well as analyze the results;
Experience with client segmentation;
Strong English skills, with ability to write and communicate briefs and tasks;
Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;
Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.
Will be a plus:
Knowledge of the main providers and manufacturers of games and slots;
Knowledge of market and competitor analysis methods.
Benefits:Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, Lviv, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities.
Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning.
Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance.
Work-life balance: Enjoy 22 paid vacation days per year.
Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist.
Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.
Solving tactical tasks within the team;
Collaborate with other teams/departments in a company.