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Head of Programmatic

Head of Programmatic

Ukraine/Remote
Remote
Full Time

We are looking for an experienced Head of Programmatic to lead and scale our AdExchange business. This role is responsible for driving commercial success, building high-performing teams, and shaping the long-term strategy of the product in close cooperation with company leadership.


Responsibilities

  • Oversee business results and define the strategic development vector for the AdExchange product

  • Take full responsibility for all business-related teams: Business Development, Account Management and Customer Success

  • Serve as an escalation point for top-level customer and partner issues

  • Set targets and control execution of business development plans (qualitative and quantitative)

  • Own CSM and Account Management KPIs and define team direction and performance standards

  • Monitor platform profitability on a daily basis and initiate immediate corrective actions when needed

  • Prepare and present regular performance and strategy reports to executive management

  • Define and execute the strategic direction of the AdExchange in cooperation with top management

  • Ensure strong collaboration with SSP and DSP teams and alignment across products

  • Work closely with Marketing to ensure strong positioning, promotion of key integrations, and execution of inbound and outbound sales strategies

  • Represent the company at industry events, conferences, and partner roadshows

  • Track industry trends, regulatory updates, and technological changes, initiating product improvements to maintain competitiveness

  • Cooperate with Legal, Privacy, Operations, HR, Product and Finance teams to ensure sustainable product development

  • Lead complex negotiations, recovery of lost integrations, and resolution of critical partner cases

  • Support product roadmap development based on market needs and commercial priorities


Hard Skills

  • 5+ years of experience in AdTech / Programmatic / Digital Advertising

  • Proven experience in managing large commercial or product-driven teams

  • Deep understanding of the programmatic ecosystem: DSPs, SSPs, AdExchanges, Publishers, Agencies, Data Providers, and Scanners

  • Strong knowledge of OpenRTB protocol, bidding mechanisms, traffic quality metrics, and monetization models

  • Experience with multiple environments and formats (Web, Mobile App, CTV, DOOH, Display, Video, Native, Audio)

  • Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA, etc.)

  • Strong analytical skills with the ability to interpret revenue, margin, and performance data

  • Experience working with BI tools, CRM systems, and reporting dashboards

  • Budget planning and P&L management experience

  • Fluent English (spoken and written); Ukrainian is a plus


Soft Skills

  • Strong leadership and people management skills

  • Strategic and systems thinking

  • High level of ownership and accountability

  • Excellent communication and negotiation abilities

  • Ability to operate in a fast-paced, changing environment

  • Strong problem-solving and decision-making skills

  • Result-oriented and performance-driven mindset

  • High emotional intelligence and stakeholder management skills

  • Ability to balance long-term strategy with short-term execution

  • Resilience and stress management in high-pressure situations


Benefits:

  • Flexible working format (hybrid / remote/ office)

  • Paid time off 

  • Professional development budget

  • Conference and travel coverage

  • Medical insurance 

  • Sports compensation

Location

  • Kyiv, Ukraine

  • Hybrid / Office-based (preferred)/ Remote