Programmatic advertising is evolving, and there’s a clear opportunity to make the ecosystem more transparent, efficient, and valuable for both publishers and advertisers.The company is building a new audience-focused, AI-driven unified ad platform designed to create stronger connections between supply and demand, improve transparency, and help publishers capture more value from their inventory.

This is a great opportunity to join the company at an early stage and help shape its demand ecosystem from the ground up bringing in the right partners, building strong relationships, and directly influencing how the platform grows.

Responsibilities

• Identify, pitch, and onboard new demand partners, including DSPs, exchanges, agencies, direct advertisers, and other programmatic buyers.

• Build a strong pipeline through outbound outreach, industry relationships, referrals, and industry events.

• Own the full partnership cycle, from prospecting and negotiations through technical integration, launch, and spend scaling.

• Evaluate partners based on budgets, geographies, formats, buying models, technical requirements, traffic needs, and commercial potential.

• Negotiate commercial terms while ensuring healthy platform economics.

• Coordinate OpenRTB, VAST, and S2S integrations with partners and the Tech team.

• Monitor partner performance and identify opportunities to improve spend, bid rate, win rate, CPM, QPS, and revenue.

• Ensure demand quality and compliance with creative, platform policy, brand safety, and privacy requirements.

• Work closely with Supply, Product, and Tech teams to match buyer needs with relevant inventory and scale demand.

Requirements

• 5+ years of experience in Business Development, Demand Partnerships, DSP Partnerships, or a similar commercial role within AdTech.

• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, publishers, agencies, and ad networks.

• Proven experience independently sourcing, negotiating, onboarding, and growing demand partnerships.

• Experience with CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator.

• Solid knowledge of the programmatic ecosystem, OpenRTB, auction mechanics, integration options, programmatic buying models, and key demand performance metrics.

• Existing network across DSPs, ad networks, or other programmatic demand partners.

• Experience launching or scaling demand partnerships across Tier 1 markets.

• Familiarity with privacy requirements affecting programmatic advertising, including GDPR, CCPA, COPPA, and regional regulations.

• Analytical and self-driven approach, with the ability to manage a pipeline and deliver against acquisition, spend, and revenue targets.