A team of professionals is redefining the standards of advertising and monetization on a global scale by building robust and efficiency-driven programmatic platforms. Since the journey began in 2011, the company has grown into an award-winning international organization with its own tech infrastructure, a team of over 150 members, and products that have been highly praised by industry experts, earning several prestigious awards.
The company is passionate about bringing together talented individuals who are eager to develop and transform the digital advertising landscape. With ambitious goals in mind, they are excited to announce the search for a Business Development Manager to lead their expansion into the Korean market.
Responsibilities:
Programmatic Sales: Drive sales of programmatic advertising solutions to publishers and agencies in the Korean market.
Market Analysis: Develop a deep understanding of the Korean digital advertising landscape and identify opportunities for growth.
Client Relationship Management: Build and maintain strong relationships with key stakeholders (publishers, agencies, DSPs, and SSPs) in the Korean market.
Campaign Management: Use the company’s platforms to optimize campaign performance and deliver results for Korean clients.
Data Analysis: Utilize data to identify trends, optimize campaigns, and generate reports specific to the Korean market.
Business Development: Explore new business opportunities and expand the company’s market presence in Korea.
Negotiation: Negotiate contracts and deals with Korean clients.
Communication: Effectively communicate complex programmatic concepts to Korean clients and internal stakeholders.
Requirements:
Deep understanding of programmatic buying and selling: Knowledge of various programmatic models (RTB, PMP, Open Auction, Private Marketplace), pricing models (CPM, CPC, CPA), and campaign optimization techniques.
Experience with programmatic platforms: Familiarity with leading DSPs (Demand-Side Platforms) like The Trade Desk, Crieo, Appier, Moloco, and SSPs (Supply-Side Platforms) like Google Ad Manager and OpenX.
Data-driven approach: Ability to analyze campaign data to identify trends, optimize performance, and generate reports.
Tools: Experience working with CRM systems, emailing services, email verification, and web scraping tools.
Market Knowledge:
Local digital advertising landscape: In-depth understanding of the Korean digital advertising ecosystems, including major players (SSPs and DSPs), trends, and regulations.
Understanding of local publisher landscape: Experience working with local publishers across various formats (web, in-app, CTV) is crucial. This includes knowledge of their needs, challenges, and preferred programmatic solutions.
Experience with advertising agencies is a significant plus.
Business Acumen:
Proven track record in B2B sales: A history of achieving sales targets and building strong relationships with clients (SSP, DSP, publishers, and agencies).
Strong negotiation skills: The ability to negotiate win-win deals with publishers, agencies, and brands.
Goal-oriented and results-driven: A focus on achieving set goals and exceeding expectations.
Fluency in local language and English: Essential for building rapport with local clients and effectively representing the company.
Benefits:
Work setup: Fully remote.
Professional growth: Join a strong team, access courses and conferences, and utilize resources for continuous learning.
Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance.
Work-life balance: Enjoy 22 paid vacation days per year.
Well-being support: Comprehensive medical insurance and paid sick leaves.
Vibrant corporate culture: Participate in sporting events and enjoy corporate gifts/bonuses.
Opportunities:
As the company expands into new markets, there is an opportunity to grow into a Country Manager role. If you consistently meet KPIs and bring on essential partners, you will have the chance to build a team and represent the company in your local market.